Sound values not only helped individuals and businesses become successful but also made success itself worthwhile, Wipro Chairman Azim Premji said on Saturday.

Speaking on 'Values and Principles- The Role of A Leader' at a conference organised by the Confederation of Indian Industry in Bangalore, he said values helped attract the right kind of people to do business with, provided a strong anchor during times of uncertainty, enabled focus and courage to stand up to distractions and gave motivation beyond reward and recognition.

India, Premji observed, had to move from being a nation of holidays to a nation that enjoyed hard work. Also, there was need for greater confidence and Indians should not 'undersell' themselves to the world. ''Nobody can make us feel inferior without our consent,'' he said.

Humility and persistence were the pre-requisites for continuous learning and to be able to absorb changes, while conviction and self-belief enabled the performance of action for its own sake and not because someone was watching, he said.

UNI

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What do you think about the story? Read what others have to say: Number of User Comments: 7 Sub: Sound values Help I totally agree with the top Billionaire of India. What we in general lack is the value systems taught by our religions and our schools ... Posted by Subramanian Sub: Kudos, Premji! Premji, Kudos for delivering a message of optimism, confidence and rejuvenation. India needs more credible role models like you to step up and speak to ... Posted by Narayan Sub: Mr.Premji's comments honest and true to goodness opinion of a person who unusal for an Indian Industialist actually preaches what he himself practices.. Posted by ap Sub: Excellent advice for India We Indians must move from being a nation of lazy people,looking forward for another holiday or a bandh to relax and we must enjoy hard ... Posted by Ramki Sub: My advice to premji yes values add a great to our constitution, as falls as me its the thinking of an individuals that is is helping our nation to ... Posted by sudarshanchettri