1. Which international food company in India uses the original Coat of Arms of its founding family as its company logo?
a) Kellogg's
b) Nestle
c) Cadbury's
Wrong! Try again..
Wrong!
The correct answer is Nestle.
The Nestle logo consisting of a nest with a mother protecting her young. The logo also came about because Nestle means "little nest" in German. The logo has been modified several times since 1868, but it has always featured a mother bird with its young in a nest.
Correct!
The Nestle logo consisting of a nest with a mother protecting her young. The logo also came about because Nestle means "little nest" in German. The logo has been modified several times since 1868, but it has always featured a mother bird with its young in a nest.
2. Which logo for a sports brand was designed by a college student in the US for which she was just paid $35?
a) Nike
b) Adidas
c) Reebok
Wrong! Try again..
Wrong!
The correct answer is Nike.
Nike's Swoosh logo was designed a college student named Carol Davidson for which she was paid a paltry $35. This logo went on to become an icon of our modern lives.
Correct!
Nike's Swoosh logo was designed a college student named Carol Davidson for which she was paid a paltry $35. This logo went on to become an icon of our modern lives.
3. What brand's logo did Ajay Jadeja sport on his bat while he was playing cricket?
a) Britannia
b) Titan
c) Kingfisher
Wrong! Try again..
Wrong! The correct answer is Kingfisher.
Ajay Jadeja was signed up initially by Vijay Mallya's United Breweries group for Rs 25 lakh per annum for a contract that was to run for three years. Jadeja would sport a colourful kingfisher, the emblem of the group on his bat. Saurav Ganguly was also signed up to sport the logo, on the same monetary terms.
Correct!
Ajay Jadeja was signed up initially by Vijay Mallya's United Breweries group for Rs 25 lakh per annum for a contract that was to run for three years. Jadeja would sport a colourful kingfisher, the emblem of the group on his bat. Saurav Ganguly was also signed up to sport the logo, on the same monetary terms.
4. In the logo of which Indian bank would you find the picture of Hindu Goddess Lakshmi?
a) Canara Bank
b) Dena Bank
c) Syndicate Bank
Wrong! Try again..
Wrong! The correct answer is Dena Bank.
It was the desire of the founding fathers of Dena Bank that the bank should be a symbol of prosperity for all its clients, and the logo, featuring the Goddess of Wealth, represents this promise. The logo briefly encountered trouble in 2000 when an educational institute called 'The World Islamic University' in Gujarat, expressed its indignation over the depiction of a Hindu Goddess in a bank that it was using.
Correct!
It was the desire of the founding fathers of Dena Bank that the bank should be a symbol of prosperity for all its clients, and the logo, featuring the Goddess of Wealth, represents this promise. The logo briefly encountered trouble in 2000 when an educational institute called 'The World Islamic University' in Gujarat, expressed its indignation over the depiction of a Hindu Goddess in a bank that it was using.
5. Who is behind the current Wipro, Britannia, Marico and Lakme logos?
a) Piyush Pandey
b) Alyque Padamsee
c) Shombit Sengupta
Wrong! Try again..
Wrong! The correct answer is Shombit Sengupta.
Shombit Sengupta is founder of Shining Strategic Design Company, a management and brand consultancy firm that redid the logos for all these companies. Sengupta is based in Paris but his company started its Indian operations two years ago. The India operations are headed by Renee Jhala, former head of corporate communications for Wipro.
Correct!
Shombit Sengupta is founder of Shining Strategic Design Company, a management and brand consultancy firm that redid the logos for all these companies. Sengupta is based in Paris but his company started its Indian operations two years ago. The India operations are headed by Renee Jhala, former head of corporate communications for Wipro.