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This Chinese prefers a donkey over a BMW

September 07, 2004 21:18 IST

Would you prefer a donkey over a BMW luxury car?

Probably not. But a Chinese man, Lin, outraged by his constantly out of action BMW, tied three donkeys to the vehicle and attempted to drag it thousands of kilometres from Beijing to Hangzhou, capital of east China's Zhejiang Province.

The donkey train started its trek trailed by the BMW 760i sedan as well as several people walking and carrying white banners that read: "Who can solve quality flaws with BMWs?"

Traffic police halted the donkey team, which drew a large crowd of onlookers, after only 40 minutes.

Lin said he decided to arrange the donkey drive as it seemed the cheapest way to get the car to Hangzhou, and secondly, he wanted to draw public attention to 'how BMW treats customers'.

Lin said he bought the expensive car last November at the Harbin Auto Show. Problems started appearing soon after. He said the BMW authorised service centre repaired the car several times but it was still so problem-ridden that it could not be driven.

Li said he had tried to get the company to agree to repair the car once and for all and to promise to refund his money if problems continued, but the company did not agree.

Ma Qingsheng, manager of the public relations department of BMW's China representative office, said if Lin gave them a chance to repair the car, he could promise that all the problems would be solved. Lin said he still had doubts. "I've already given them several chances," he said.



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Number of User Comments: 4




Sub: donkey technique

Great idea! i am sure the indian consumerists should take a note and believe me, its worth it.Any quality/service flaws and lack of customer service(which ...


Posted by raam





Sub: RE: Sensationalising the Headlines

Rediff sometimes go all out of the way by sensationalising the headlines. In the article it is clear that the person does not prefer donkey ...


Posted by Mathew





Sub: Intelligent Man

The chinese guy turned out to be one of the intelligent person by doing such a thing! The car makers really deserve every bit of ...


Posted by Moiz





Sub: Donkey Vs BMW

I think this is an Example of Reverse Brain Drain


Posted by Praveen Narasimhan




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